The customer feedback system may not be totally accurate, though. It also includes the deal statistics feature launched last month which shows aggregate buyer demographics including zip code, gender, and age. The new Merchant Center is now available to all Groupon merchants. The feature could be a double-edged sword, encouraging retention or desertion depending on a merchant’s feedback. Worse, a 2010 study showed that just 36% of customers spend more than the value of a deal, and just 20% return to the business. Data on satisfaction rates is scarce, though.
Customer satisfaction is a big question for merchants wondering if they should start or continue running daily deals. It includes the real-time percentage of deal customers who would recommend the business to a friend, plus their comments. To combat the lack of transparency around customer satisfaction with daily deals, Groupon today launched a new version of its Merchant Center.
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